Details That Showcase Your Brand in Headshots

They say that a picture is worth a thousand words, and when it comes to headshots, that can absolutely be true. Your headshot isn’t just supposed to make you look good. It should be a visual representation of your brand and the professional image you want to cultivate. That might sound like a lot to ask for from an image, but don’t worry, I’ve got you! I know exactly how to make your headshots on-brand. Here are some of the details you and I will use, working together to put your brand on full display.

Your Attire

This shouldn’t come as much of a surprise - we all use our style as a type of personal expression, and of course, that extends to the business world. What you wear affects the first impression you create. A suit, for example, gives you a more corporate, traditional image, while clothing that’s professional but less conventional can give you a more artistic look.

It’s not just the overall look of our outfit that matters, though. How it fits will contribute to how professional and put-together you appear. Even the colors you wear impact the impression that people get from your headshot because some colors can evoke different ideas and emotions. Yellow creates a happy and positive image, for example, while blue makes you look trustworthy.

Background Aesthetics

You’re the star of your headshots, of course, but the background plays a part in how your brand is communicated in the image too. It can set the tone for your brand and your style in the same way that your home’s decor can speak volumes about your personal style. That’s why you and I will have a consultation before your photo shoot to talk about your brand and how we can create the look you want for your headshots, including choosing a location like your office if that suits your brand best.

Your Hair and Makeup

Just like your outfit, how you prepare your hair and makeup will impact the impression you create in your headshots. For example, a hairstyle that’s more slicked-back or has cleaner lines will give you a more formal and corporate look, while your appearance will give more of an artistic look if you wear colorful makeup. This is also something we’ll discuss during your consultation, and your photo shoot will include professional hair and makeup services so you don’t have to figure out how to create the perfect look on your own.

Your Poses and Facial Expressions

Your body language and facial expressions can speak volumes! A firm and upright posture conveys confidence and power, the right smile can convey approachability and friendliness, you get the drift. Luckily, I’m a pro. Throughout your photo shoot, I’ll guide your posing and expressions to help you portray the brand image you want.


These are probably more details that you’ve thought about for your headshots, and the truth is that the details will impact your brand and your image whether they’re intentional or not. But the good news is that as an experienced headshot photographer in metro Seattle, I know exactly how to bring all these details together to create the perfect headshots for your brand. Reach out and let’s chat!

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